![]() Design/methodology/approach - The study uses data from 153 indoor retail stores in Jakarta and a sequential-transformative mixed method to answer an important question for modern retail management: How much would indoor store visibility affect rent? The authors developed a method to accurately measure an indoor retail store's object-based isovist – a visual field in which a number of observers can view the particular indoor store. This study can also assist shopping center management, shop owners and architects to have a better mechanism for determining the visibility value and the effect on the retail unit rental price. An accurate visibility quantification can influence rent negotiations between shopping mall management and potential tenants. Further, this study could propose a more accurate way of calculating retail unit rental price based on visibility. ![]() Purpose - The aim of this research is to provide a new understanding of the concept of visibility in the realm of property research.
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